High-performance industrial fabric manufacturer Seaman Corp., Wooster, Ohio, has redesigned its website to improve customer engagement.

The company partnered with SyncShow, a Cleveland-based digital marketing firm that helps business-to-business clients improve sales and lead generation strategies, to develop the new site. It’s designed to be user friendly and to attract and engage customers, vendors and potential new hires.

Seaman also hired Frank Greiner, a digital video strategist, to create 10 new videos for the site. Each short video features something unique about Seaman’s expertise, its approach to customer care, its products, its customers and the people who work there every day.

The companies will continue their partnership as they work to redevelop three additional sites that showcase Seaman’s main product lines—FiberTite® Roofing Systems, XR® Geomembranes and Shelter-Rite® fabrics for architecture. All sites are scheduled to launch this year.

Source: Seaman Corp.