Fabric graphics have become a marketing and branding essential. As they go outside to play, the medium is definitely part of the message. Fabric graphics are a perfect vehicle for our branding-obsessed culture, providing the ability to transmit messages in fun, colorful, impactful and attention-getting ways. Fabrics and fabric graphics are at home everywhere indoors, …

Advances in technology are making custom graphics easier, more affordable and much more impressive. Fabric printing has come a long way from the days when vinyl banners were the norm in signage and screen-printed T-shirts were the gold standard in custom apparel. “Advancements in digital printing technology have made it easy to print photorealistic images …

Combine textured fabrics, dazzling metallic effects, LED lighting and acoustics for interiors that impress. In and of themselves, digitally printed wall and window coverings, as well as upholstery-type products for interior décor, add pizzazz to residential and commercial settings. Additional effects can boost the impact significantly. The first product from DreamScape™, a division of Roysons …

Most SEG framing is meant to be assembled at the site where it will be used, says Casey Ford, president and CEO with 40 Visuals in Spring Lake, Mich. “Current SEG framing is extruded aluminum and is designed to be able to assemble easily,” Ford says, “but if the SEG framing system is to provide …

Versatility, flexibility and easy handling are making Silicone Edge Graphics increasingly popular in a variety of markets. Silicone Edge Graphics (SEG) systems have become extremely popular in the retail, exhibition and decor market segments for both frontlit and backlit applications. “Today I consider it the go-to and mainstay of showcasing brand and product marketing, due …

More technology There are two main parameters that shops look at when they’re investing in printers: print quality and speed. Both have been improving markedly. In recent months, Rainier Industries has been upgrading to Durst Rhotex’s P10/P12 series of direct-to-fabric printers. Scott Powell, marketing director, is a fan of the new tech. “The P stands …

Game-changing shifts in the flexible substrate printing market prove the rules are changing in the growing graphics industry. It’s not news that fabric graphics are booming. Thanks to continuing advances in technology, printing on flexible substrates has experienced reliable growth for years. More than any other single factor, the existence of fabric graphics has shaped …

Here is a winning formula for wide-format print shops: Produce vibrant, high-quality graphics quickly and easily on a variety of materials and in a more environmentally friendly manner. What’s the catch? There doesn’t appear to be one, which is why latex printing is increasingly becoming the choice for many commercial and industrial printing applications. The …

Advancements in printing methods and equipment are giving end users a wider choice of options designed to meet their specific needs and requirements. By Barb Ernster The rapid growth in printers and the variety of substrates available today have captivated the fabric graphics industry. New models of smaller, faster and more affordable printers have improved …

Hewlett Packard has identified an emerging trend: traditional manufacturers of home fashion and textiles are using HP Latex digital printing technology for prototyping and proofing, printing directly onto production media before going to production. For many years, proofing has been done using water-based or eco-solvent printers. Proofing with HP Latex is faster and easier for …