Fabric foundations Advertising

Putting down roots

Magazine advertising exploded in the 1920s, partly due to customer credit and consumer spending. The rise of mass-market magazines provided advertisers with a new way to reach customers. Magazine publishers turned to advertising to subsidize costs and keep prices lower. In addition to providing information to readers, magazines provided advertisers with a regular audience.

Since the Review’s debut in 1915 (the three-year mark of IFAI’s history), advertising has been a part of the magazine, bringing new products and innovations to readers. Many of the ads in the Review reflected the culture and language of the time. Successful magazine advertising designers used slogans, bold lettering and engaging graphics to capture readers’ attention.

1940

Mildew is only a bogeyman

Image 2

1943

Cotton goes to war

Image 3

1950

Calabana Cloth

Image 3

1953

Black Magic

Image 4