While IFAI and its members lead the way in establishing new revenue streams for the specialty fabrics industry, the industry itself has been built on a few core markets—markets that continue to be the bread and butter of specialty fabrics businesses.
The tent rental industry has always been a provider of temporary shelter when permanent structures have been destroyed, are being renovated, or are simply not available. Here, a rough tent served as city hall for the founding of a new township in Canada in 1886. Photo from the Archives of Jones Tent & Awning Limited, Vancouver, British Columbia, Canada.
C.J. Hoigaard, founder of Hoigaard’s Custom Canvas and a charter member of the National Tent & Awning Association, offset slow months by taking custom orders, like the one for this horse cover. Custom textile manufacturers still supplement their revenue by taking one-off custom orders outside their core markets.
For the celebration of Iran’s 2,500th anniversary, 50 luxury tents were constructed among the ruins of the ancient capital of Persepolis to house delegates from around the world.
The Hard Rock Café in New York was modeled after a Memphis truck stop, and the awning over the front door is actually the tail end of a 1957 Cadillac Biarritz.
Tent designer Bill Moss’ freeform “para-wing” became part of the “station-wagon living” movement popular in the 1950s and was featured in Ford Motor Co.’s Ford Times.