Readership

Fabric Graphics readers are printers, sign makers and custom fabric product manufacturers making tents, exhibits, point-of-purchase displays, and interior and exterior signage. They are responding to advances in digital technology spurring growth in printing on textiles.

Market

The sustainability movement is a key issue driving growth in the soft signage market. The demand for digital graphics is bouncing back quickly and looks to grow significantly over the next 3-5 years.
_{Source: IFAI State of the Industry, 2011}