Readership

Readers are high-level decision makers, most of whom have been reading the Review for more than 7 years. They are targeted buyers who read the 13 information-packed issues for the ads as much as the editorial content.

Market

Sales projections for highly fabricated products in the U.S. for the period 2011-2013 are expected to see decreases of just under one percent per year—a significant improvement to where the industry was in late 2008-2009.
_{Source: IFAI State of the Industry, 2011}