Types of reports

Advertisers on IFAI websites may receive monthly reports as follows.

Advertiser performance report

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These reports highlight the performance of your banner ad on one of our websites, including general traffic data as well as number of impressions and clickthroughs for the month.

Website status update

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These reports show the overall performance of the website you’re advertising on, including demographic breakdown, traffic and user behavior data, and other data of note such as top search keywords and referring sites.

Trend reports

At the end of the calendar year, advertisers will receive an overview of their campaign’s performance for the year.

> Other reports may be requested through your account representative.