High-quality, attractive photos of your projects and products are essential for showing off your company's services. Photos should play a central role in promotional materials, ads and editorial content. Regardless of how you use your photos, they are a key component of how a potential customer is able to judge your work; a lack of good photos can send the wrong message.

Going digital

Digital cameras are more versatile for work purposes than film cameras. You can easily delete shots that didn’t turn out well; you won’t run out of film; and you don’t have to scan photos or get film developed, although you can have prints made if you choose.

The capabilities of your digital camera make a huge difference to the quality of the photo you will be able to take. Quality is generally measured by resolution. Resolution refers to how many pixels or dots per inch (ppi or dpi) a digital photo contains—in other words, how much detail the image is able to show. Pixels and dots per inch are essentially the same measurement, with the term “dpi” more common in the print world and “ppi” used more for web publishing.