Before editors feature something in IFAI magazines, they ask: Why is this important to readers? How will it help them do their jobs?
The editors build publications that are uniquely useful to both readers and advertisers. When searching for editorial sources, they begin with IFAI members and advertisers, because they too have readers in mind. They don’t stop there, though. New sources of editorial information keep the content and readership growing and infused with fresh information.
If you’d like to submit materials for editorial consideration, opportunities go beyond the editorial calendar. Start the process by contacting the magazine’s editor. Editorial deadlines for each issue are usually 8-10 weeks before publication. For more immediate news, all publication websites are updated weekly, and the Specialty Fabrics Review website is updated daily.
Editorial coverage is never sold or guaranteed to anyone.