Print magazines outperform all other media in driving purchase intent.

Business magazines capture readers’ undivided attention. The affinity and credibility readers feel toward their magazine is transferred to the ads. Unlike most other media, magazine ads are not an interruption, but an integral part of the learning experience.

Content is king and good content builds reader loyalty. IFAI magazines are effective in carrying your message because magazines that provide necessary business information enjoy high affinity. When those magazines are viewed as credible and unbiased, the affinity rating is even higher.