Celebration of a Century: Iconic “tkts” on the fabric panels

In 1968, the Theatre Development Fund (TDF) was created to help a lagging New York City theater industry. According to the TDF website, it has since grown into the nation’s largest performing arts nonprofit, providing support to hundreds of plays and musicals, and pumping over $2 billion into thousands more Broadway, Off-Broadway and Off-Off-Broadway music and dance productions. 

Even people who know nothing about the organization may recognize the iconic “tkts” on the fabric panels of the huge sidewalk booth in Times Square, where thousands purchase same-day seats to shows at a fraction of their original price. It saves theater-goers money, but more importantly the simple structure ensconced in one of the city’s most highly trafficked areas is responsible for putting people in the seats. Where would New York City’s theater scene be without it?