In November 2010, the individual case studies featured on the “Awnings Provide Successful Solutions for Commercial Buildings” video were distributed to targeted audiences. The Bazzani case study featuring an LEED-certified historic, renovated building resulted in more than 20 re-tweets on Twitter, providing an exponential method for getting the message out.
The overall media impressions for all three case studies as individual releases was almost 25 billion, indicating high interest in the marketplace for commercial awning and canopy applications. PAMA members can tap into Awnings Today commercial messaging by linking their websites to the “Awnings for Commercial Spaces” section of the Awning Info website and having their own personalized copy of the broadcast TV spot mentioned.
If you have a project that illustrates innovation, LEED certification, energy savings, branding or other benefits, consider submitting it to be used as a case study on the website, or for future news releases.