Managing a digital presence

IFAI Canada Expo, March 29–30 in Toronto, Ont., will address the importance of establishing a digital presence for your business. Jim Ruether DBA, co-founder of, will speak about how all existing promotional materials can be used to maximize impact on LinkedIn, Facebook, Twitter and other sites, while building a community to promote and support each other’s businesses.

Every business needs to have an online presence; the challenge is to implement or manage the necessary tools to create an online buzz about their business or organization, and with more customers being found via Internet resources, maintaining and promoting your company is critical.