PAMA video launch soars

The Professional Awning Manufacturers Association’s (PAMA) new video, “Awnings Provide Successful Solutions for Commercial Buildings,” garnered over 133 million impressions in the first month after it was launched. Individual case studies featured in the video will be promoted to the appropriate targeted media audiences: the Bazzani case study to the office, retail space and refurbished buildings audiences; the Andiamo restaurant case study to the restaurant audience; and the Providence Hospital case study to media for hospitals and institutions.

Each press release will focus on the benefits of using awnings for historic renovation, aesthetics, LEED certification, energy conservation, expanded seating space and revenue potential, return on investment, image and branding, signage, customer safety and comfort, and security. To view the video, click here.