IFAI member INVISTA debuts denim co-branding campaign at NY Fashion Week

Co-branded website and marketing to premiere during New York Fashion Week, September 8-15

INVISTA, the manufacturer of LYCRA® fiber, is releasing a co-branded marketing campaign with six leading denim brands during New York Fashion Week, September 8-15. The latest designs from 7 For All Mankind, Citizens of Humanity, DL1961, Henry & Belle, Marc Allison, and Calvin Klein are featured in a “POUR IT ON” rain theme that promotes the never saggy, never baggy, custom-like fit of jeans with LYCRA® fabrics. More.

Source: http://www.invista.com/en/news/pr-lycra-co-branding-campaign.html