By Marti Naughton

Image

1. Make sure your booth graphics are attractive and understandable in three seconds or less.
2. Select a strong, dynamic image with good contrast for visibilty. Think billboard not brochure.
3. The image should have good resolution and be sharp when blown up.
4. Make sure the image projects the essence of your company.
5. Use colors that offer good contrast to each other.

Message

1. Keep your message short and concise. Seven words or fewer work best.
2. Focus on your target audience. They should get the message immediately.
3. Choose a font and size that can be easily read from 10-20 feet away.

Marti Naughton, sMart desigN, is a freelance designer based in North St. Paul, Minn., smartdesign.mac@mac.com