When this kitchen and bath design studio moved to its new location in Chicago, Ill., the company wanted to stand out without overwhelming the area. The studio hired Evanston Awnings to replace the building’s existing awnings with 18 banners, featuring advertising graphics of two of the studio’s major brands on both sides. Though the substrates were identical for all banners, the design elements of the two brand names were contrasted, presenting a subtle yet powerful first impression.