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Performance fabrics, to the extremes

March 1st, 2010 / By: / Projects

For 31 days, Canadian Lindsay Knowlton and American Josh Sullivan played golf on the most extreme golf courses in the U.S., Bolivia, Argentina, South Africa and Australia to test new adidas golf gear made with CoolMax® Extreme performance fabrics. For mega-hot Furnace Creek, California, they wore ClimaCool® apparel, made with lightweight, breathable and fast-drying CoolMax Extreme with UPF 15+ protection, anti-microbial properties and mesh ventilation in critical heat zones. The golfers also tested FORMOTION® sport-specific three-dimensional engineering to optimize fit.

In each location, Knowlton and Sullivan played a round of golf with adidas tour professionals and experienced local culture and extreme sports, such as cage diving with sharks in South Africa and mountain biking on Bolivia’s “Death Road.” The duo’s adventures were documented daily with video and blog entries, as well as daily tweets on Twitter and Facebook updates.

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