New nightclubs in New York City must make a big, bold statement in marketing and décor, and Color X, New York City, N.Y., brought creativity and large-format fabric printing services to the opening of one hot venue. A digitally printed entry curtain 35 feet wide and 20 feet tall greeted customers at the door. It would be exposed to wind, rain and sun, spilled drinks and fire hazards, so durability was key.
Color X printed on 10-foot, 100-percent polyester fabric coated on both sides and divided into panels so that the curtains could be shifted if the weather threatened or the club got too hot. The printed panels are backed with black velour. Each of the club’s two areas, the dancing room and the lounge, show off printed fabric wall graphics, wall coverings and furnishings dye-sublimated to retain softness and treated for stain resistance. The overall visual effect launched the club into the competitive arena of New York City’s social scene.