The International Sign Association (ISA) has partnered with the International Reprographic Association (IRgA) to locate its shows in one central location. The co-location will provide exposure to vertical markets that have historically not integrated.
“ISA always strives to develop opportunities that create a win-win scenario for everyone,” says Lori Anderson, president and CEO of ISA. “ISA has spent this year looking for ways to help unify the visual communication industry. It was only natural that IRgA and ISA work together to help increase value to our members, attendees and exhibiting community.”
“The IRgA is excited to offer its attendees and vendors an opportunity for two shows with one trip,” says Steve Bova, executive director of IRgA. “Vendors will be able to leverage their sales efforts by networking with reprographers at the IRgA event. Reprographers will be able to attend the International Sign Expo and discover more about the world of color and new revenue opportunities.”
The 2011 co-location will provide an expanded platform for ISA and IRgA attendees and exhibitors to network, attend expert-led educational sessions, and visit an even more robust trade show floor all in one location and at a reduced cost.