Love Your Melon, a Minneapolis, Minn.-based apparel brand that makes an impact in the lives of children battling cancer, is donating $414,095 from its Cyber Monday sales to fight pediatric cancer. Leveraging digitally driven promotional and sales platforms, the company experienced the most successful day in its history. Love Your Melon is an apparel brand on a mission to help children battling cancer. To date, over 85,000 hats have been donated and more than $1,200,000 million has been donated to fund cancer research initiatives.