The Lenzing Group’s flagship textile brand, TENCEL™, unveiled TENCEL™ eShop, the first ever e-commerce channel created by a sustainable fiber producer. The eShop bridges the divide between manufacturers and the end-consumer by curating a diverse mix of apparel and home goods made of Tencel branded fibers. The debut marks a new milestone in Lenzing’s ongoing digitalization and mission to educate and encourage consumers to make informed purchases. With the eShop, the Tencel brand will provide consumers with a trusted source to make sustainable purchases conveniently.
Showcasing more than 200 products made of Tencel branded lyocell and modal fibers on eShop, the Tencel brand is leveraging its strong partnership base to expand its textile offerings across multiple segments, from denim to footwear and activewear. Featuring a mixture of international brands, the eShop aims to drive a paradigm shift toward eco-responsible production and eco-conscious consumption of fashion and home textile items. Lenzing will continue to expand its brand partnerships with a goal to triple the product count on the Tencel eShop by the end of 2021.