Three key textile trade associations unite for a stronger voice in Washington. The boards of the National Council of Textile Organizations (NCTO), the National Textile Association (NTA) and the American Manufacturing Trade Action Coalition (AMTAC) have announced that their respective organizations will formally merge into one broad-based industry trade association, to be headquartered in Washington, [...]
Ron Houle works for defense procurement funding at the highest levels of U.S. government. By Sigrid Tornquist “To be successful in defense procurement it’s important to understand what the Department of Defense (DoD) needs, how to design to that need, how projects get funded and how they are justified in Congress,” says Ron Houle, vice [...]
The global economic crisis and changes in water-sports participation have thrown cold water over businesses that market water sports apparel, according to Textile Intelligence’s Performance Apparel Markets, Issue No. 43. Major companies in water-sports apparel are cutting back on operations and re-evaluating, as they see declines in their valuation. Large corporations and private equity groups [...]
By William J. Lynott Deciding to create a website for your business was the easy part. Virtually every business now has an online presence. The tough part is finding a way to make the site generate profits as it educates and informs potential customers. The first commercial websites were designed by early computer experts. These [...]
It can be done—sort of—but watch out for the downside. By Marc Hequet What’s the first thing a couple does when they get engaged? These days, they probably go on Facebook and tell all their friends. And, of course, this newly engaged couple will probably need a tent for their reception. So if you happen [...]
Marine fabricators discover how working together has benefits for both. By Maura Keller Working with a company that meshes perfectly with your vision—one that’s organized, effective and delivers on promises every time—can be downright startling. That company is the one you turn to time and time again because of its exceptional products, services and business [...]
Your company, and your products, should have a distinct identity for your customers. By William J. Lynott Take a moment and think of one of your favorite brands. Whether it’s a professional product for use in your business or a favorite personal product, chances are you chose it because you’re comfortable with it; you have [...]
Selling products and services to the U.S. government? It’s a big market, and potentially a very lucrative one; in fact, Uncle Sam buys nearly 100 billion dollars worth of goods and services from small businesses each year. Selling to the government, however, is different from selling in the commercial sector. The Small Business Administration (SBA) [...]
The branding battleground moves to customers’ hearts. By Anne M. Berg Modern marketing is in a state of evolution—driven by a power shift of nearly seismic proportions. Today, true brand power exists not within the environs of the manufacturer or service provider, but within the hearts and minds of the consumer. Companies can seek to [...]
New tech provides an added punch. By Joe Dysart New free tools from Google™, Bing™ and Twitter™ are making it virtually effortless for businesses to solicit a positive review from a satisfied customer—and then instantly redistribute that review to the customer’s online social circles. The technology, essentially a recommendation button that is clicked to indicate [...]
1801 County Road B W, Suite 100
Roseville, MN 55113-4052, USA
+1 651 222 2508
800 225 4324
1801 County Road B W, Suite 100
Roseville, MN 55113-4052, USA
+1 651 222 2508 | 800 225 4324
Copyright @ 2024 Advanced Textiles Association. All rights reserved.
Copyright @ 2024 Advanced Textiles Association. All rights reserved.
