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Considering outside sales? Read this first

The Expo 2022 session “Oh Crap, Here Comes the Competition: Time to Add Outside Sales” was a fast-paced discussion about assessing your company’s existing sales structure and determining whether and how to add outside salespeople. With 30 years of experience, James Auerbach, VP, Event Segment, American Rental Association, told participants it was first necessary to [...]

By |2022-10-17T11:08:58-05:00October 18, 2022|

Cybersecurity basics: Don’t trust anybody

The overriding message of John Stengel’s Expo 2022 session “Hacking the Supply Chain” was “Trust no one and verify everything.” Stengel, CEO and president of JSCM Group, which manages cybersecurity for companies and governmental organizations, has spent 20 years preventing cyberattacks and recovering data after attacks happen. Stengel says that in most cases, you don’t [...]

By |2022-10-17T11:01:50-05:00October 17, 2022|

Flexibility is key to navigating changing marine market

When Rick Berkey’s marine shop was closed for three months due to COVID-19 restrictions, “it became clear we couldn’t rely on marine work alone to sustain us and our employees during the ebbs and flows of market changes,” he says. Berkey is the owner of Rick’s Custom Marine Canvas and Sail Repair, based in Cornelius, [...]

By |2022-10-17T10:09:08-05:00October 17, 2022|

ATA hosts webinar on IFAI Expo 2022

The Advanced Textiles Association (ATA, formerly IFAI) is hosting the webinar “IFAI Expo 2022 Overview” to present the latest information on IFAI Expo 2022 being held in Charlotte, N.C., October 12-14, 2022. The webinar will take place on August 17, 2022, 1:00–2:00 EDT, and will include information about: •Schedule of events and education •Show floor [...]

By |2022-08-15T09:40:26-05:00August 15, 2022|

Registration for IFAI Expo 2022 opens with early bird pricing

Registration is now open for IFAI Expo 2022, taking place October 12–14 with education happening from October 11–14 at the Charlotte Convention Center in Charlotte, N.C. IFAI Expo is known as the specialty textile industry's flagship show for sourcing, networking and education. It’s an opportunity to join thousands of industry stakeholders and leaders who are [...]

By |2022-05-04T08:55:28-05:00May 5, 2022|

IFAI Expo 2022 speaker submissions due March 31

The deadline to submit speaker presentations for IFAI Expo 2022 in Charlotte, N.C. on Oct. 12–14, 2022, is March 31. Speaking at IFAI Expo gives individuals a chance to connect with a wide variety of attendees in diverse markets, share their expertise and boost their credibility. For more than a century, IFAI Expo has been [...]

By |2022-03-21T10:55:31-05:00March 22, 2022|

IFAI Expo 2022 call for presentations

The Advanced Textiles Association is now accepting proposals for presentations at IFAI Expo 2022. IFAI Expo will take place Oct. 12-14, 2022, at the Charlotte Convention Center in Charlotte, N.C., with education Oct. 11-14. ATA is accepting proposals for 50-minute classroom sessions in several categories: Advanced TextilesShade & Weather ProtectionSpecialty FabricsMarine FabricationGeneral Business Also available [...]

By |2022-05-13T13:49:14-05:00December 20, 2021|

IFAI Expo: Leveraging rental tents during and after the pandemic

Jim Reyen, business director at Johnson Outdoors Inc./Eureka! Big Tents Division, presented the campfire session “Leveraging Rental Tents During and After the COVID Pandemic” at IFAI Expo in Nashville, Tenn. During the session, Reyen explained the changing demands for tents throughout various stages of the pandemic. “The first wave of tent demand ran from March [...]

By |2021-11-04T14:05:26-05:00November 4, 2021|

IFAI Expo: How to outsell your competition

During the education session “Outselling Your Competition: Four Activities Your Sales Team Must Be Doing Post-COVID” at IFAI Expo 2021 in Nashville, Tenn., James Auerbach, vice president—event segment for the American Rental Association, shared four measurable and respectable pillars that all salespeople must excel at in order to outsell their competition. Referred to as the [...]

By |2021-11-03T11:49:37-05:00November 3, 2021|

IFAI Expo: Shade sail engineering software

On Nov. 2, 2021, at IFAI Expo in Nashville, Tenn., Timothy Akes, representative for the Americas, MPanel Software Solutions, and Andrew Askwith, senior software developer, MPanel Software Solutions, presented the education session “Shade Sail Engineering—It’s Not Just a Bunch of Numbers.” According to Akes, there is a tendency for shade sail engineering to be relegated [...]

By |2021-11-02T12:28:32-05:00November 2, 2021|
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