Brenda Hagerty and Porcupine Canvas: sales and customer-focused marketing

July 1st

“Cold calls are a thing of the past,” says Brenda Hagerty, co-owner and president of Porcupine Canvas Manufacturing Ltd. in Boucherville, Quebec, Canada. “Calling someone out of the blue to try to sell them something just doesn’t work in today’s industry. What clients want are our feet on the ground.” Hagerty’s history with Porcupine Canvas...

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Geoff Kilmer at PhotoWorksGroup matches technology with clients to stay successful

June 1st

We focus on identifying industries versus just finding customers to generate new business,” says Geoff Kilmer, founder and CEO of PhotoWorksGroup, Charlottesville, Va. “When we specialize in an industry, we become better known within it, which results in more references so we don’t have to sell as hard—and we can concentrate on doing a good...

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David Murray at Fiesta Tents goes for the gold

March 1st

Inspired by tented horse stalls at an Olympic Games, David Murray launched a tent business that has evolved far beyond those initial dreams—and keeps evolving. Running a business is hard work. There’s always a time when you’ve got to change the way you’re doing things,” says David Murray, founder and president of Fiesta Tents Ltd....

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New IFAI chairman Steve Ellington shares his vision for the Industrial Fabrics Association International

November 1st

Photos by 2017 ©Mark Skalny Photography. All rights reserved. With the geopolitical challenges and opportunities the specialty fabrics industry faces, we, as an association, need to make sure that we continue to educate our members and provide them with opportunities,” says Steve Ellington, president of Trivantage LLC, Glen Raven’s distribution and marketing services subsidiary in...

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