Webinar: Appealing to Luxury Clientele

December 3, 2020 1:00 pm - 2:00 pm

1 – 2 pm CST

Free for Members
$39 for Non-Members

Business can grow in size, or stature. Either way, setting yourself with a modern web design and tools to streamline incoming projects, will give a sense of professionalism and respect to both the fabricator and the client, no matter the size of the current business, or your production capabilities. Learn from my experience as a operator of a small shop. I’ll take you through go-to phrases, how to handle clients requests with kindness and certainty and how to respectfully decline a project and still have the rejected client send you referrals.

Learning objectives

  • Easy web design for managing jobs
  • Making the most of an at home shop
  • Keeping the best jobs

Whitney Carman is a second generation fabricator, owner of Even Keel Canvas, LLC since 2012. Her inspiration is her father Dennis Carman, owner of Vermont Custom Canvas (est. 1972). He had a solution for every problem, and the impossible was his speciality. She didn’t realize at the time how much she was learning or how much possibilities lay ahead in the marine canvas world.

She began her independence training by getting leads in highschool when she was 16. Walking into a restaurant and asking for the manager was effortless. Entering Marina Del Rey, she began building relationships through Scuba Diving, some small repairs, then the boats just kept getting bigger. She returns home to visit her father and help him in his shop and hopes to have a balance of Vermont & California, because time with people you love is the only thing that is truly a priority.

Please log in to register for Webinar: Appealing to Luxury Clientele.


December 3, 2020 1:00 pm

December 3, 2020 2:00 pm