Webinar | Cool Can Be Deceiving


With global warming, climate change and the rise of extreme temperatures, consumers are more interested than ever before in the functionality of fabrics and the idea that our clothes can help keep us cooler. But cool can be deceiving. Many products on the market claim to be cooling, but they really only provide wicking performance. That helps, but technology can do so much more.

Join Courtney Cruzan to learn the difference between various fabric technologies and construction, the mechanics of cooling fabrics and the benefits of combining multiple beneficial technologies to create a more amplified performance cooling sensation.

Speaker: Courtney Cruzan, VP Sourcing and Product Development, brrrº

With a passion for textiles, Courtney holds a B.S. in Clothing, Textiles and Design and an International MBA.

With 15+ years of experience in the textile and apparel industry, she has spent 7 years of her professional career working in China & Taiwan. Her French and Chinese language skills have opened many doors to grow her wide industry network.
When she is not out hiking with her dogs, Courtney develops and sources quality, sustainable textiles by leveraging her global manufacturing connections to benefit all consumers.

As brrr° VP Sourcing and Product Development, her goal is to keep the world cool by bravely innovating without boundaries and fostering creativity for exponential growth!

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Details

Starts:
August 25 1:00 pm EDT

Ends:
August 25 2:00 pm EDT

Organizer:
Megan M Firl

Email:
mmfirl@ifai.com

Venue:
Virtual