Member Spotlights

Meet the members of ATA and hear about the benefits of membership in their own words. Members come from all over the world and from every market segment, and each brings a unique view on the industry.


  • Smart moves: Karl Deardorff, SLO Sail and Canvas

    May 2021

    "The way to get control of the outcome is to get control of the process, and the way to do that is to become an expert in that process, which in our business is sewing."

    Karl Deardorff

    Owner

    Smart moves: Karl Deardorff, SLO Sail and Canvas

    May 2021

    "The way to get control of the outcome is to get control of the process, and the way to do that is to become an expert in that process, which in our business is sewing."

    Karl Deardorff

    Owner

  • Ready for anything: Scott Sutherland, Olympic Tent/Tacoma Tent & Awning

    April 2021

    "I am very proud of creating a sustainable, enjoyable work environment for the next generation by adapting philosophies and processes that lead employees to frequently say, “This is the best place I have ever worked."

    Scott Sutherland

    President

    Ready for anything: Scott Sutherland, Olympic Tent/Tacoma Tent & Awning

    April 2021

    "I am very proud of creating a sustainable, enjoyable work environment for the next generation by adapting philosophies and processes that lead employees to frequently say, “This is the best place I have ever worked."

    Scott Sutherland

    President

  • Tailored solutions: Monica Stockburger, Salty Cushions

    February 2021

    "We’re not going to make something that will just get you through one season. We’re going to provide solutions that help you and others enjoy your boat more and motivate you to spend more time there."

    Monica Stockburger

    Co-Owner

    Tailored solutions: Monica Stockburger, Salty Cushions

    February 2021

    "We’re not going to make something that will just get you through one season. We’re going to provide solutions that help you and others enjoy your boat more and motivate you to spend more time there."

    Monica Stockburger

    Co-Owner

  • Daring to Succeed: Matthew Dickerson, Tenshon

    January 2021

    "I’ve learned to accept that you are going to fail—sometimes marvelously—but you have to keep pushing forward."

    Matthew Dickerson

    President/CEO

    Daring to Succeed: Matthew Dickerson, Tenshon

    January 2021

    "I’ve learned to accept that you are going to fail—sometimes marvelously—but you have to keep pushing forward."

    Matthew Dickerson

    President/CEO

  • Small & Strong: Carolyn Hajek, Pride City Awning & Canvas

    November 2020

    "I took on just about any business that came through the door—anything I could make with a sewing machine."

    Carolyn Hajek

    Owner

    Small & Strong: Carolyn Hajek, Pride City Awning & Canvas

    November 2020

    "I took on just about any business that came through the door—anything I could make with a sewing machine."

    Carolyn Hajek

    Owner

  • Innovating for the end user: John Delaloye, Diamond Brand Gear

    October 2020

    "To some extent, we don’t view ourselves as a traditional outdoors company. Our end users are out for longer stays, they want more durable products, and they’re thinking about different things relative to performance. But our philosophy is that we want everyone to have access to camping, so we want products that aren’t intimidating to anyone. "

    John Delaloye

    CEO

    Innovating for the end user: John Delaloye, Diamond Brand Gear

    October 2020

    "To some extent, we don’t view ourselves as a traditional outdoors company. Our end users are out for longer stays, they want more durable products, and they’re thinking about different things relative to performance. But our philosophy is that we want everyone to have access to camping, so we want products that aren’t intimidating to anyone. "

    John Delaloye

    CEO

  • Science and art: Barry Adams, Peachtree Awnings

    August 2020

    "We try to be solution sellers. When we go into a sales situation, we look at the problem the customer is trying to solve. If you solve their problem, then you will most definitely have a satisfied customer. "

    Barry Adams

    Owner

    Science and art: Barry Adams, Peachtree Awnings

    August 2020

    "We try to be solution sellers. When we go into a sales situation, we look at the problem the customer is trying to solve. If you solve their problem, then you will most definitely have a satisfied customer. "

    Barry Adams

    Owner

  • Strategy for Growth: Jan Kellogg, CCP Manufacturing

    July 2020

    "My way of growing the company was that when someone came to us asking for a product, I would evaluate that product, as in, “Does this have scalability? Is this used in a wide range of the marketplace? Is it something we should try to expand upon beyond this one customer?”"

    Jan Kellogg

    President

    Strategy for Growth: Jan Kellogg, CCP Manufacturing

    July 2020

    "My way of growing the company was that when someone came to us asking for a product, I would evaluate that product, as in, “Does this have scalability? Is this used in a wide range of the marketplace? Is it something we should try to expand upon beyond this one customer?”"

    Jan Kellogg

    President