“The coated fabric industry, especially for marine and tent/awning, is trending toward more custom fabrics,” says Alan Prelutsky, vice president of sales and marketing for DASH Multi-Corp., parent company of MarChem Coated Fabrics Inc., New Haven, Mo. MarChem now has a new name, MarChem Custom Fabrics Inc. or MarChem CFI, to signal its resolve to work with customers on unique fabric development. Existing product offerings of acrylic-coated texturized polyesters will not be affected, but MarChem CFI will now expand its coating expertise to more custom applications.