Phifer Inc. showcases new fabrics, website, logo at 2014 International Window Coverings Expo
Leading interior sun control fabric manufacturer Phifer Inc. unveiled several fresh fabric offerings, its company website redesign and a sleek new SheerWeave brand mark at the International Window Coverings Expo in Las Vegas, Nev., Feb. 4-6.
Phifer’s newly redesigned website, www.phifer.com, features an attractive layout, lots of handy product information and more streamlined, user-friendly navigation. Application photos and close-up swatches of the fabrics have also been added.
Phifer recently debuted its new SheerWeave logo, featuring clean and modern lines with a focus on the future. The company presented several new sun control fabrics at IWCE, including SheerWeave Infinity2 1% and SheerWeave Style 7500. Infinity2 1% is the third option in the eco-friendly SheerWeave Infinity2™ range of 100-percent recyclable, PVC- and lead-free window shade fabrics. The new 1 percent open, full basketweave fabric joins 3 and 5 percent options in the sustainable window treatment line. Recently re-introduced, SheerWeave Style 7500, an economical option in the PVC-free blackout fabrics collection, combines texture with the soft hand of rich fabric for total light blockage.