Positive strategies create competitive businesses

May 1st, 2008

They cut your profits, bid for your jobs and entice your best customers with special deals and useless gimmicks. Those Other Guys. Whether your head-to-head competitors do business across town or across the ocean, their successes can bring you anxious days and sleepless nights if they’re coming at your expense. One nightmare that wakes business...

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Tailor your Web presence to bring in customers

March 1st, 2008

Stephen Sibbald’s 15-year-old nephew washed boats for his uncle one summer, but he really wanted to work on the computer. Sibbald made him a deal: One boat-washing day earned one computer day. By the end of the summer, Scottie’s Canvas & Marine Outfitters in Fort Myers, Fla., had a Web site selling a $120, French-made...

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IFAI Expo Americas 2010: Grow your business with product innovation

January 1st, 1970

Compiled by Galynn Nordstrom, Janet Preus, Chris Tschida and Susan Niemi Dennis Paris of Tangerine Strategies LLC, business and marketing consultants, defines new product development as the creation of a product that will generate value for your customers vs. the competition. Revolutionary products change market behavior; evolutionary products add benefits or quality to the market....

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Rosania takes a risk to expand products and improve processes

January 1st, 1970

Sometimes the greatest risk and greatest opportunity for a company is in daring to imagine a different way of doing business. By Sigrid Tornquist “It’s easy to talk about change. It’s much more difficult to implement it,” says Robert Rosania, IFM, CPP, and CEO of Ehmke Manufacturing Co. Inc. When he joined Ehmke in 1993...

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IFAI Expo Americas 2010: Social media opportunities

January 1st, 1970

Compiled by Galynn Nordstrom, Janet Preus, Chris Tschida and Susan Niemi In the 1960s, television was the marketing medium, well suited to the promotion of big consumer brands to a public with greater buying power than ever before. But times have changed. As consumers deal with less discretionary income, they want a closer look than...

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